Hosted in Simpsonville, SC on Memorial Day Weekend, Aloft is an exciting and fun family-friendly festival, but they had some perception issues that were difficult to overcome. Our job was to create a poster and outdoor campaign that challenged the perceptions of the would-be-attendees by educating them on what Aloft was all about. We did so by poking a little fun at what Aloft was perceived to be. Keller Foster wrote the lines, and I created the look.

Created at Jackson Marketing Group

AWARDS

Campaign: Silver Addy
Hoedown Poster: Gold Addy
Catfish Eating Poster: Silver Addy
Zombie Attack Outdoor: Silver Addy
Alien Abduction Outdoor: Silver Addy