Horizon Records


Music and design are two of my biggest passions. Every time I go to Horizon, I walk out with a couple new (or used) vinyl records—slowly adding to my small but respectable collection. It's hard not to spend half my money and Saturday each visit. But it's not just the end product that gets me. It's the store. The ambience. That favorite new (or old) album playing overhead. And of course, the concert that's playing two steps away at The Bohemian.

Creating this branding was a passion project of mine—combining two things I love—to stretch me and help me grow in my craft. But it was essential to me that it should feel like a natural progression of the brand—maintaining its existing tone—rather than completely dictate what an established record store should look like.

 

The current logo as well as past versions of it helped to inspire the work you will see below.

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PRIMARY LOGO

The primary logo combines some ideas from past versions of the logo into a simple logotype that is coupled with the vinyl sun graphic. The extended Z is a nod to the original logo as well as the treble staff in the current logo.

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SECONDARY LOGO +  ADDITIONAL MARKS

Click images to enlarge

Secondary Logo

Badge with Tagline

Alternate  Mark

Tower of Song Concert Series

 

MOOD BOARD

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BUSINESS CARDS

 

HORIZONRECORDS.NET HOMEPAGE

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Homepage Functionality

Navigation Functionality

 

BRAND MERCH AND EXTRAS

 Tote Bag Front

Tote Bag Front

 Tote Bag Back

Tote Bag Back

 

Sticker

Button

 

Rubber Stamps

 
  Secondary Logo & Tagline T-Shirt—Front & Back

Secondary Logo & Tagline T-Shirt—Front & Back

  Heritage T-Shirt—Front & Back

Heritage T-Shirt—Front & Back

We Got the Vinyl T-Shirt—Front Only

Logo T-Shirt—Front Only

 

STOREFRONT